Lead Pipeline (RedLantern Studios)

LeadsEngine

An end to end pipeline that scrapes, normalizes with Claude, generates seven outreach assets per lead, and routes to the right operator. Loop mode runs it on a schedule.

7 assets

auto generated per qualified lead

The problem

RedLantern needed a repeatable way to intercept Craigslist demand, qualify it, and hand operators a ready to send outreach pack. The manual workflow was high effort and low yield.

The architecture

01Craigslist ingestion worker pulls and dedups source records into raw_source_records.
02Normalization step uses the Claude API to lift raw rows into the Unified Lead Format (UMLF) and write to the leads table.
03Outreach generator produces seven assets per lead (email v1, email v2, LinkedIn, SMS, call script, voicemail, follow up).
04Assignment router picks an owner. Notification router fires the alert.

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